Singapore – DIVA Universal sets a trend with the latest reality-competition television series, Fashion Star, with supermodel host Elle Macpherson and mentors Nicole Ritchie and Jessica Simpson.

Fashion Star is the first of its kind to bring clothes from the Fashion Star Runway to the stores of H&M, Macy’s and Saks Fifth Avenue the next day, after its episode airs in the US. The show will feature 14 fashion designers vying for the attention of fashion buyers from the three major retailers to get their clothes onto the sales floors the next day.

In each episode, contestants will have restricted time, materials and theme to come up with the best runway outfit with celebrity mentors assisting them in the selection. These designers’ piece will be judged by the celebrity mentors and buyers who will then bid for their favourite design to be sold in store the next day and online that same night. Any designer whose clothes are not purchased will then be eliminated.

The concept of Fashion Star has proven to be a hit since it aired in the US and is now making its way to Asia, with a second season on its way.