Beijing – China’s Phoenix New Media Limited (ifeng) and the National Film Board of Canada (NFB) have announced a strategic cooperation to offer Chinese internet users access to films produced and distributed by NFB via the NFB ZONE, the Canadian branded channel on ifeng’s website. 

Under the agreement, ifeng has the exclusive right to air and redistribute NFB’s current content library of over 130 documentaries and animated films, which will be updated regularly over the next three years. Beginning in late June, the entire portfolio will be made available for both on-demand viewing and downloading on ifeng’s NFB ZONE channel.

“This collaboration represents the latest initiative for Canada’s producers and Chinese partners in seeking to strengthen cultural bridges between our two countries by leveraging state-of-the-art digital media distribution platforms,” said Tom Perlmutter, Government Film Commissioner and Chairperson of the National Film Board of Canada.

“By offering Chinese audiences a dedicated channel to watch and interact with the best Canadian films, we will not only enhance NFB’s exposure and brand awareness amongst ifeng’s over 220 million monthly users, but also enrich ifeng’s video content library with differentiated and thought-provoking content,” said Shuang Liu, Chief Executive Officer of Phoenix New Media.