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AXN’s Cyril’s Family Vacation: Hawaii Edition creates ratings magic

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AXN’s Cyril’s Family Vacation: Hawaii Edition creates ratings magic

June 15, 2012 by TVA Editor

Singapore – AXN has premiered its latest original production Cyril’s Family Vacation: Hawaii Edition, to top ratings in its timeslot across English general entertainment channels in Southeast Asia.

According to AGB NMR Malaysia, viewership was particularly strong in the country, where it was the highest rated programme across all English language channels on Astro among PMEB audiences in its timeslot. Kantar Media Singapore / Philippines also revealed positive ratings for the two territories.

Cyril’s Family Vacation: Hawaii Edition is a six-part magic series that was shot on location in Hawaii featuring Japan’s favourite magician and one of the world’s most illustrious illusionists, Cyril Takayama. He poses as different members of his “family” including Grandma Magi, Uncle Richard and Cousin Tiny on a hilarious and magic-filled vacation in Oahu, Hawaii.

The premiere comes off the back of AXN’s publicity tour which took Cyril to key cities across the region including Singapore, Kuala Lumpur, Jakarta, Manila and Mumbai. This series follows AXN’s 2009 original production Cyril: Simply Magic, which was seen by more than 11 million viewers across Asia.

Cyril’s Family Vacation: Hawaii Edition is an original production from Sony Pictures Television Networks, Asia, Sony Pictures Entertainment Japan’s AXN Mystery, Charis Entertainment and Focus Group Limited.

Other Topics: AGB NMR Malaysia, Asian content, asian content news, asian entertainment news, asian media news, asian streaming apps, avod news, AXN, broadcaster news, Co-Productions, Content Distribution, content news, Cyril Takayama, Cyril’s Family Vacation: Hawaii Edition, Cyril: Simply Magic, entertainment news, format licensing, format sales, k-drama news, Kantar Media Singapore / Philippines, media news, OTT news, pay-tv news, Sony Pictures Entertainment, Sony Pictures Television Networks Asia

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