Mumbai – Eros International Media Ltd has formed a strategic alliance with Anurag Kashyap Films Pvt Ltd (AKFPL) and Sikhya Entertainment for the film Peddlers, which has been selected to represent India at the Cannes Critics’ Week. Peddlers, the work of first-time director Vasan Bala, will compete for the prestigious Camera d’Or Award at the festival.

Peddlers is the first Hindi language film to be nominated in this Critics’ Week section, chosen out of the 1,200 films viewed by the Selection Committee.

Bala has been Anurag Kashyap’s Assistant Director for Dev D and That Girl in Yellow Boots, and also the Associate Director of Michael Winterbottom’s Trishna, which starred Frieda Pinto and Riz Ahmed.