Hong Kong – Celestial Tiger Entertainment (CTE) has announced the appointments of Sylvia Noronha as General Counsel, Betty Tsui as Vice President, Programming, and Athena Ho as Manager, Research.
Reporting to CTE President and Chief Operating Officer Todd Miller, Noronha will be responsible for guiding CTE’s legal strategy and leading the legal department in support of the company’s three business lines. She brings with her considerable legal experience in the entertainment and media industry, particularly in the area of content acquisition, production and distribution. Noronha was previously Senior Legal Advisor at PCCW with special responsibility for content acquisition for Now TV. Prior to that, she was General Counsel, Asia Pacific Region at Warner Bros. and Head of Legal at The Golden Harvest Group.
In her new capacity, Tsui will lead the programming team as well as oversee acquisitions and programming strategy for KIX, KIX HD and Thrill. Tsui spent over 12 years at Sony Pictures Entertainment (SPE), where she oversaw programming, acquisitions and productions for both AXN and ANIMAX in Asia. Prior to SPE, She served as Programme Acquisition Manager at Star TV for both STAR Chinese and Phoenix Chinese channels. Tsui will report to Ofanny Choi, Executive Vice President, TV Networks.
As Manager, Research at CTE, Ho will oversee research support for all three lines of CTE’s businesses. Ho will report to Andy Chang, Senior Vice President of Marketing. Ho spent the last 12 years at The Walt Disney Company, where she handled research for both Disney Media Distribution and Disney Channels for the Asia Pacific region. Prior to Disney, Ho worked at A.C. Nielsen’s Hong Kong office and Leo Burnett in their media planning divisions respectively.
In a statement, Miller commented: “We are glad to have Betty, Sylvia and Athena on board as we enhance and grow our bouquet of uniquely positioned Asian entertainment channels, increase our licensing business and develop original content for Asia. The appointment of these seasoned executives shows that we are ready to invest in great people in addition to great content.”
