Discovery’s Planet Green Becomes “Destination America.”
Silver Spring, USA – Discovery Communications announced today that Planet Green will turn red, white, and blue when it is re-named Destination America on Monday, May 28, 2012.
Kicking off Memorial Day weekend, the unofficial start of the summer season, Destination America will be the first network to celebrate the people, places, and stories of the United States, emblazoned with the grit and tenacity, honesty and work ethic, humour and adventurousness that characterise the nation. The inclusive network, targeting Adults 25-54, will be available in 59.5 million American homes and feature original series covering such diverse subjects as American food from Tex Mex to barbeque; American mysteries from Jesse James’ lost fortune to Area 51; America’s heroes from those who embody the values of our past to those who invent the technology of our future; as well as never-before-seen footage of America’s iconic landmarks, including Yellowstone National Park and the Everglade swamps.
“Discovery Communications continuously strives to break new ground with its unrivaled approach to storytelling that ignites viewers’ curiosity,” said David Zaslav, President and Chief Executive Officer of Discovery Communications.
With a 360-degree experience that spans across digital platforms and social media sites, the company will also launch an original iPhone App, allowing consumers to share favorite destinations and themes across America.
