Singapore Sony Pictures Television Networks, Asia, is rebranding AXN Beyond as beTV across Asia. Beginning April 2, the new beTV channel will feature an expanded content line-up and a new on- and off-air look and feel, with a channel ‘personality’ to match.

A broad slate of light entertainment programming will be added; including Rob, Rob Schneider’s latest sitcom based loosely on his real-life whirlwind romance; reality show I Get That A Lot sets up celebrities in everyday jobs such as wait and sales staff, with hidden cameras capturing reactions of unsuspecting customers; and familiar scripted series such as Everybody Loves Raymond and Touched by an Angel.