Paris – MIPFormats has unveiled the names of the MIPFormats Pitch competition finalists who will be pitching their projects during the third edition of MIPFormats, running on 30 and 31 March 2012 ahead of MIPTV.

The 5 finalists are: All For One One For All (IPROD, Lebanon); Looking For Love (Antica Productions, Canada); Million Dollar Mystery (Markowitz Media, US); Persuasion (Summertime Entertainment, US); and Which One Out (MediaCity Finland, Finland).

The MIPFormats Pitch is an international pitching event for companies with innovative concepts for new, non-scripted entertainment formats. Warner Bros. International Television Production, the exclusive sponsor of the competition, oversaw the pre-selection and will spend up to €25,000 to develop the winning project of the MIPFormats Pitch.