Mumbai – Discovery Networks Asia-Pacific (DNAP) today announced that it is launching Discovery Kids in the region, starting with India, Indonesia and the Philippines as the first markets.

Discovery Kids seeks to entertain and educate children with content that triggers their curiosity and helps to develop their cognitive, social, and emotional skills, bringing families together by promoting co-viewing with parents. The target audience for Discovery Kids is children aged from four to twelve years old, with the core target being those aged between seven and ten.