BBC Worldwide announced that Ted Lai is joining the company as Executive Vice-President (EVP) for Asia, with effect from 1 December 2011. Lai will be based in Hong Kong and will report to Steve Macallister, President & Managing Director Worldwide Sales & Distribution and the Managing Director responsible for Asia. This appointment is the final one in a line-up of three newly appointed regional EVPs. Fred Medina was appointed for Latin America and Joerg Bachmaier for EMEA earlier this month. All three EVPs will be responsible for BBC Worldwide’s strategic development in their regions.