Hong Kong – The Eurosport Group has unveiled a new brand identity across its global multimedia platform, spanning its operations in Europe, the MENA and Asia-Pacific. The launch marks the end of an 18-month branding review with new on-air graphics, a new musical identity and a ‘soft’ evolution of its iconic logo. Since launching in 1989, Eurosport has grown from single TV channel to leading European multimedia platform. The brand review – the biggest in the group’s history – represents a major step-change for Eurosport, and is designed to create an improved and visually engaging environment to showcase Eurosport’s brand values of emotion, live action and diversity of sports. The new brand identity and graphics revamp will be deployed on-air, online and mobile and in every Eurosport office around the world, as well as for the group’s advertising, marketing and corporate communications. The new brand strategy also positions the group for future expansion into new territories and the launch of new products on to the market.