Mumbai, India /Hong Kong – CA Media announced the appointment of Rajesh Kamat as CEO of CA Media, India. Kamat, most recently the COO of Viacom18 Group and CEO of COLORS, a leading Hindi general entertainment channel, will join CA Media in July 2011. CA Media is a startup company focused on building and investing in media businesses in India, China, and throughout Asia. CA Media was launched in November 2010 by The Chernin Group, a US-based entity founded by Peter Chernin. Kamat will lead CA Media in establishing a diversified Indian media and entertainment company. CA Media will develop Indian operations principally in television and film content; family entertainment; digital media; sports and leisure; and education. Kamat will report to Paul Aiello, CEO of CA Media. In his three years at Viacom18, Kamat has been instrumental in launching COLORS and rapidly taking it to a preeminent position in the Hindi general entertainment category, both in India and in more than 30 other countries where it is distributed. As COO of Viacom18, Kamat identified incremental growth areas for the overall group and last year formed Sun18, a pan-India television distribution joint venture. Prior to joining Viacom18, Kamat was managing director of Endemol India, where he established the firm as one of India’s leading production houses. Previously, Kamat held positions with Coca-Cola and STAR India, of which Aiello was formerly CEO.