Kuala Lumpur – MEASAT Satellite Systems Sdn. Bhd. (MEASAT) announced an agreement with Global Crossing to distribute the Setanta Sports Channel (Setanta Sports) via the MEASAT-3a satellite. Setanta is an international sports broadcaster. The company was founded in 1992 and today has operations in Ireland, Canada, Australia, Asia and Africa. Setanta owns and operates premium sports TV Channels made available on a subscription basis to residential and commercial customers through satellite, cable, broadband and mobile distribution.