Endemol has won the first Indonesian commission for the worldwide smash hit Big Brother. Leading broadcaster PT Televisi Transformasi Indonesia (Trans TV) has commissioned a locally produced version of the reality series, which will screen in April. This is the third deal for the format in the region. Big Brother made its Asian debut in Thailand, and has successfully aired in India and the Philippines. Further deals are expected to be announced in due course. Arjen van Mierlo, Endemol’s CEO of Asian Operations said, “Big Brother continues to be a world beating phenomenon more than a decade after its launch. There is a strong appetite in Asia for reality entertainment and Big Brother can deliver must see TV that will have viewers hooked. We’re proud to be bringing the format to Indonesia for the first time and excited about the show’s launch on Trans TV.” Wishnutama Kusubandio, President Director of Trans TV added, “Big Brother has a great fan base all over the world and I’m extremely proud to be the first broadcaster to bring the show to Indonesia. This is the ultimate reality format and I truly believe it will be a big hit with viewers all over the country.” Big Brother continues to be a breakout hit around the world. Last year, 19 series broadcast across 81 countries, continuing to deliver breakout hit ratings in leading markets including the USA, France, Italy and Germany.
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