BBC Worldwide unveiled an all new BBC Entertainment channel, boasting a fresh new look and with highly rated factual and lifestyle programming joining award-winning drama and comedy on the channel for the first time. The refreshed, multi-genre BBC Entertainment is aimed at the upscale English-speaking Indian audience, with a schedule designed to mirror their daily routines. Sporting the tagline ‘Seriously Entertaining’, BBC Entertainment features a programming lineup showcasing the best of British television, including factual, lifestyle and drama and comedy programmes. Mornings on BBC Entertainment are dedicated to lifestyle shows, designed to inspire ideas for home and design, fashion, and cooking. The lineup includes Rick Stein’s Far Eastern Odyssey, in which the revered British chef and author goes on an epic journey to explore the region’s diverse food cultures, Rhodes Across Italy with celebrity chef, writer and restaurateur, Gary Rhodes, as well as Colin & Justin’s Home Heist fronted by the flamboyant home designing duo, Colin McAllister and Justin Ryan. From late morning to early evenings, viewers will enjoy ‘feel-good’ entertainment programmes such as Gok’s Fashion Fix with celebrity stylist Gok Wan giving tips on how to look chic without breaking the bank, Hotel Babylon, with its seductive insight into the inner workings of a five-star hotel, and Grand Designs, in which the best-selling author, TV presenter and architect, Kevin McCloud presents some of the most ambitious home design concepts. Primetime family viewing will include an engaging mix of programmes, such as Sherlock, the critically acclaimed contemporary update of Sir Arthur Conan Doyle’s detective stories, and Human Planet, an epic eight-part blockbuster from the BBC’s famed Natural History Unit – the first to focus entirely on the human population, and filmed in some of the most remote locations in 40 countries. After 10pm, the channel airs glossy, contemporary, fast-paced and edgy entertainment. This time slot will feature Top Gear, the world’s most-watched motoring show, celebrity interviews on The Graham Norton Show, and BAFTA award-winning spy series Spooks. The brand new BBC Entertainment channel is now available on cable and DTH in India.