Manila /Singapore – Nickelodeon will launch a dedicated Nickelodeon channel for Filipino viewers starting 1 April this year. With the dedicated feed, the channel will cater specifically to Filipino viewers via scheduling, market-specific advertising and promotions specifically tailored for 2 to 14 year old audiences. Advertisers and cable operators in the Philippines will have enhanced opportunities to work with Nickelodeon on customized marketing solutions including sponsorships of long and short-form programming and tailored advertising opportunities including events, promotions and multiplatform marketing solutions. “The Philippines continues to be an increasingly important market for us, and the implementation of a dedicated Nickelodeon feed enhances commitment to provide advertisers and cable operators’ customization opportunities in this particularly fast growing market. This also demonstrates our commitment to local programming and cater to the specific viewing preferences of the young Filipino audience and families,” said Indra Suharjono, executive vice-president and managing director, MTV Networks North and Southeast Asia. The dedicated feed targeting kids aged 2 to 14 and families will feature 24 hours of Nickelodeon’s favourite original animation titles including the top Nickelodeon programmes for kids aged 2 to 6 years. The programme line-up also includes Nickelodeon’s latest live-action sensation, Big Time Rush, as well as hits such as iCarly, Victorious and highly anticipated new series, House of Anubis. At launch, Nickelodeon Philippines will reach more than 1.6 million cable TV households.