Singapore – Guy Hughes-Wilson, international business director at Mindshare, is to join BBC Advertising as regional sales director, Western Europe. The role will see Hughes-Wilson managing BBC Advertising’s London team, with a remit including BBC World News and BBC.com, working with clients across the UK, Germany, Switzerland and the Nordic countries. He will work closely with the BBC’s editorial, marketing, customer solutions, research and operations teams on a range of commercial partnerships and activity. Hughes-Wilson’s career spans over a decade in media agencies, working across sectors including financial services, luxury, automotive and travel in markets such as Russia, Italy, Hungary and France. He has spent four years at Mindshare as an international business director, with clients including Rolex, Jaguar, De Beers, Tourism New Zealand and, more recently, has led co-ordination on SAP and ING. He also had particular responsibility for IPTV projects. Prior to his time at Mindshare his career includes successful spells at Initiative and John Ayling & Associates.