Hong Kong – CASBAA has formally announced re-branding for the Association with the roll out of a refreshed logo, a re-fashioned tagline and a new mission statement. “With our new look, tagline and mission statement, supported by dynamic animation and flexible web tools, we have re-defined the Association’s identity and direction for the second decade of the 21st century,” said Simon Twiston Davies, CEO of CASBAA. “These communications devices reflect the evolving world of content creation and delivery through a sophisticated expression of the CASBAA brand identity.” A key driver for the 21st century brand identity has been the changing shape of the multichannel video delivery market which within a short time will comprise an all-digital range of cable, satellite, mobile, broadband and satellite transmission platforms. “Newly flexible and measurable advertising opportunities are being launched worldwide almost on a monthly basis,” said Twiston Davies. “Video-on-demand in all its forms (anywhere, anytime, anyhow) supported by linear services is part of our industry’s everyday life. CASBAA needs to reflect these new realities.” With digital content and platforms becoming pervasive, the CASBAA membership now represents 130 Member organizations drawn from 16 markets. “The shape of the business is changing. We believe our new look and new mission statement are a strong response to a revolutionized multichannel TV and video content industry.” However, CASBAA’s core mission remains to promote the growth of pay-TV and video content in all its forms through shared information, networking opportunities and targeted events while promoting global best practices. The Association is committed to advancing the prospects for multi-channel industry stakeholders and Asian consumers alike. For 2011 CASBAA TV has lined up an exciting range of initiatives and industry events to extend its effectiveness in the fastest growing pay-TV markets: China, Korea, Thailand, India, Vietnam, Indonesia, the Philippines and Singapore.