Doha – Bloomsbury Qatar Foundation Publishing (BQFP) and Al Jazeera Children’s Channel (JCC) launched the first series of books for preschoolers featuring the magical world of Fafa and her friends, at the first Doha International Children’s Book Festival, being held at the Qatar International Exhibition Centre. At the special launch, an array of fun and creative activities for preschoolers from local nurseries took place including a book signing by the author and a photo session with FaFa. Malika Alouane, director of programming of Al Jazeera Children’s Channel and Baraem TV stated, “Today marks a new milestone in the life of JCC as we expand our content’s footprint into the publishing industry. As an edutainment TV channel, we are committed to providing our viewers with safe and educational content across all platforms, and more importantly to encouraging them to develop their mental abilities and expand their vocabulary in Arabic and other languages.” She added, “We encourage mothers, care-takers, and nursery teachers to read to children in order to foster a love for reading.” FaFa and her friends Moumou, Oti and Douka offer a daily set of segments on Baraem TV designed to add rhythm to children’s lives, provide caring advice on appropriate behaviour, and place them in a stimulating and educative environment full of new information to nurture their curiosity. FaFa and her friends are the central characters in the various adventures featured in the four illustrated books that will bring additional exploration to the readers.