Singapore – As part of efforts to internationalise Singapore’s media sector, the Media Development Authority (MDA) and International Enterprise Singapore (IE Singapore) is leading a delegation of 11 Singapore companies on a business mission to Hollywood in conjunction with the American Film Market, taking place in Santa Monica, US from November 3-10. Rated one of the top three film market events globally, the American Film Market 2010 is set to attract 8,000 participants from over the world. For the sixth year running, MDA is promoting its location services at the market through a Location Singapore booth, which acts as a one-stop information centre for local and international filmmakers who wish to film in Singapore. Apart from attending the event, the delegation, which comprises production and post-production houses, audio houses and animation studios, will meet executives from Hollywood studios and leading international film companies. In addition, MDA is promoting its latest initiative ScreenSingapore to the international film fraternity at the American Film Market. ScreenSingapore is set to debut in June 2011 with plans to be the launch pad for international film releases in Asia and a platform for Asian content to be marketed to the world. It will be a meeting place for major stars and creative talents from around the world, and a hub for film-makers and the filmed entertainment business community to congregate in a neutral gateway that bridges the East and the West.