Petaling Jaya, Malaysia – Media Prima Berhad (Media Prima), recorded marked increases in net revenue and Profit after Tax and Minority Interests (PATAMI) for the period ended 30 September 2010, (Q3 FY2010) compared to the corresponding period in 2009. The Group’s performance saw net revenue exceed the RM1 billion mark for the first time and PATAMI from continuing operations growing from RM39 million in Q3 FY2009 to RM154 million for the same period in 2010, with strong contributions from all media platforms. The Group also saw significant improvement in its EBITDA margin, which grew from 20 percent to 24 percent due to the increase in revenue and effective cost control measures. In addition, an interim single tier dividend of 4 cents per share to be paid before the end of the year has been declared; reflecting the significant increase in earnings and profitability as well as an acknowledgment to the support of the shareholders. Excluding the negative goodwill arising from the acquisition of The New Straits Times Berhad (NSTP), and other Exceptional Items, net revenue grew by 23.3 percent while PATAMI from continuing operations recorded an increase from RM28.6 million for the third quarter of 2009 to RM63.1 million for the same period in 2010. The Group’s total Exceptional Items for the period amounted to RM43.5 million. The negative goodwill arising from the NSTP acquisition, write-back on impairment of assets; and gain on disposal of assets amounting to RM76.0 million were off-set against RM32.45 million for the Employee Share Option Scheme (ESOS) charges, which is part of the Group’s strategy to retain and award its employees. Media Prima’s TV Networks – TV3, 8TV, ntv7 and TV9 – continued to be the Group’s significant contributor, with a consistent combined audience share of 46 percent in the third quarter of 2010. TV3 – the nation’s no.1 free-to-air (FTA) TV station – maintains its clear leadership position as the single most watched TV station with an audience viewing share of 28 percent on both FTA and pay-TV (Source: Nielsen Audience Measurement).
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