Hong Kong – CASBAA unlocked its speaker lineup for the CASBAA Convention 2010, 25-28 October in Hong Kong. Gary Wang, Founder and CEO of China’s leading online video platform Tudou.com will explore opportunities, challenges and implication behind the untapped pay-TV business empowered by 60 million digital homes in China. Nick Brien, CEO of advertising giant McCann Worldgroup will examine the role of agency in shaping the new advertising world and strategies for leveraging video services as an effective advertising platform. Robert M Bakish, President of global TV brand MTV Networks International, who operates over 170 entertainment channels worldwide, will deliver a visionary address on the company’s key success factors. JS Sarma, Chairman of Telecom Regulatory Authority of India (TRAI), governing the broadcasting and telecommunications policy, will participate in “HARDtalk” session with Mishal Husain, BBC World News, discussing the rationale behind India’s rise to world’s most dynamic pay-TV over the past five years. Andrea Radrizzani, Group CEO of sports marketing agency MP & Silva will assess the role sports content plays in boosting pay-TV profits. KVL Narayan Rao, Group CEO & Executive Director of India’s leading news content provider NDTV will share his strategic tips for capturing audiences in the highly competitive TV news sector. Tanawat Wansom, President of MCOT in Thailand will detail how the Thai TV market is shaping up, given that the local satellite and cable TV landscape has been experiencing dramatic change.