Cannes/London – FremantleMedia announced it has taken a 60 percent share in @radical.media, a global transmedia business that creates some of the world’s most innovative advertising and branded entertainment content. The deal represents FremantleMedia’s first large scale move into the branded entertainment market, allowing the company to further diversify its revenue sources and to develop new business models. @radical.media’s chairman & CEO Jon Kamen will continue in his role and the partnership will not impact any of the firm’s existing management team and relationships. In addition, Fuji Television Network Inc. and FremantleMedia unveiled Total Blackout, the first format borne of the Creative Exchange Alliance forged between the two companies. The Alliance is a unique partnership which was announced in April 2010 at MIPTV, and aims to co-develop and co-produce new television formats for the international market place. Total Blackout was co-developed during the initial phase of the Creative Exchange Alliance, which saw So Fujinuma, a Producer in the Variety Production Center of Fuji Television’s Programming and Production Department, working closely with Henrik Nielsen, an Executive Producer at FremantleMedia North America, in a four month secondment at FremantleMedia’s offices in the USA. The pair co-developed Total Blackout, a hilarious new game show that takes place in complete darkness and sees the contestants perform the most unusual and daring tasks, often totally unaware of what they’re doing. It has already attracted significant international interest, with pre-sales in Sweden, Denmark and Norway to broadcasters Kanal 5, Kanal 4 and TV Norge respectively, and will join the strong slate of programming that FremantleMedia is bringing to MIPCOM this year.