Hyderabad – Discovery Channel announced the launch of a new Telugu language feed for its Telugu-speaking viewers in India, specifically targeting the viewers of Andhra Pradesh. The launch of the Telugu feed co-incides with the celebration of Discovery Channel’s 15 years in India. Launched on October 1, the additional language choice is now available every day from 6:00pm till midnight and will soon be transformed into a 24-hour parallel feed. All programmes and their airing schedules remain the same as the English, Hindi and Tamil feeds. Some of the most popular programmes on Discovery Channel in India are Man vs. Wild, I Shouldn’t Be Alive, Life, Atlas 4d, Destroyed In Seconds, Time Warp, Build It Bigger and Discover India.