Mumbai – MSM Discovery Private Limited, popularly known as the TheOneAlliance, has established a long-term strategic relationship with NEO Sports, for a pan-India distribution for its premium Sports channels’ – NEO Sports and NEO Cricket. NEO Cricket became the No. 1 sports channel for the year 2008 and 2009 (as per TAM data) and over the next few months will showcase more India international and domestic cricket than ever before shown on any sports channel including India v Australia, India v New Zealand, Challenger Series; Irani Trophy; Ranji Trophy Premier Cup for Vijay Hazare Trophy and All Star Series for the Deodhar Trophy. NEO Sports will showcase top drawer football- Bundesliga, premium tennis -WTA Tour, Davis Cup, Fed Cup, the very best golf -US PGA Tour, the world’s No. 1 motorsport series – NASCAR & the most elite badminton –Thomas & Uber Cup, BWF Super Series.