Hong Kong – Darryn Rodricks has joined the NDS Hong Kong office as director – advertising solutions, Asia Pacific. In this new position, Rodricks will be responsible for selling NDS’ advanced advertising solutions to major advertisers, agencies, content providers and pay-TV operators across the Asia Pacific region – offering them new opportunities to generate advertising revenues. Rodricks is a seasoned advertising industry veteran with over 17 years of Asian experience. For the past nine years, he was vice president – integrated sales & marketing with STAR TV in Hong Kong.