Singapore – SPE Networks – Asia (SPENA) has appointed Qmedia, a Qatari-based media house, to represent its ad sales interest in the Middle East with immediate effect. Qmedia will be responsible for packaging advertising and sponsorship solutions to Middle Eastern companies looking to expand their presence in the Asia region, through the eight networks under SPENA: SPENA’s own pay-TV channel brands AXN, AXN Beyond, Animax and Sony Entertainment Television, as well as third-party channels brands that SPENA represents including AETN All Asia Networks’ HISTORY, The Biography Channel, Crime & Investigation Network and HISTORY HD.