Singapore – HBO Asia announced the promotion of Magdalene Ew to senior vice president, marketing, content and creative services to reflect an increased portfolio and responsibility. In her new role, Ew will oversee the content acquisition and inventory operations department and work closely with studio partners and independent distributors to ensure premium programming will continue to be carried across HBO Asia and HBO South Asia channels and services. Previously, Ew was the vice president for marketing and creative services implementing new initiatives that helped HBO extend audience-reach across the region that gained significant market-share in both existing and new markets. She will continue to be responsible for marketing, on-air creative services and graphics teams that produce integrated marketing campaigns across Asia and report to Jonathan Spink, CEO, HBO Asia.