Singapore – Discovery Networks Asia-Pacific (DNAP) announced that over 132 million viewers per month watched its flagship network Discovery Channel in the first quarter of 2010, as shown by Peoplemeter. This marks a year-on-year increase of more than 18 percent (All Pay TV Viewers). DNAP continued to increase its portfolio viewership across the region with Animal Planet and Discovery Travel & Living delivering double-digit growth in monthly viewership compared to the previous quarter, at 33% and 19% respectively. DNAP’s other networks increased year-on-year reach specifically among All Pay TV Viewers and Adults 24-54. In Prime Time, Discovery Science achieved an audience gain of 8% among PMEBs and 16% among Affluent, while Discovery Home & Health increased by 60% and 58% respectively among the same sectors. Among Males 25-54, the audience for Discovery Turbo was 72 times that of the same quarter last year. Additionally, in an average minute during Prime Time, DNAP’s programmes captured more than 1.1 million viewers in Asia Pacific (All Pay TV Viewers, eight markets).
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