Hong Kong – CNN International and Korean Air have signed an exclusive advertising partnership around CNN’s new program “CNNGo”, which launched to global audiences on 13 May. In a 12-month deal, South Korea’s largest airline will advertise around the monthly travel magazine show set to air to more than 250 million households around the world. The sponsorship involves a TV and online campaign designed to raise awareness of the global carrier’s brand credentials for “Excellence in Flight”. Starting May 13th, the campaign will play out in front of CNN’s audiences in Europe, the Middle East, Africa, Asia Pacific and North America. “This campaign once again demonstrates CNN’s unrivalled capacity to deliver for the travel and tourism sector”, said William Hsu, Vice President news advertising sales CNN Asia Pacific. “As such we are delighted to work with Korean Air around CNNGo, an exciting, engaging and dynamic fit for both brands, through which Korean Air will connect with our upscale and sophisticated consumers around the world”, he added. Korean Air’s Head of Marketing Communications, Emily Cho, said: “As Korean Air is an airline that caters to business travelers all around the world, we believe that CNNGo will be an excellent source of information for our customers. Korean Air is constantly looking for ways to make the travel experience more unique and special, both in the air and on the ground.”