Singapore – StarHub announced a suite of upgrades for its cable TV customers, with the launches of four new channels and a revamp of the numbers assigned to each of the over 150 channels carried on its platform. Viewers in Singapore saw the launch of two English entertainment channels – truTV and WarnerTV on StarHub TV on 1 April 2010. Come 28 April, sports action channel KIX and thriller channel Thrill will also join StarHub TV’s family of quality channels. In addition, Animax was moved from StarHub TV’s Entertainment Basic Upsize Group to the Entertainment Basic Group from 1 April. StarHub is also changing its channel numbering system. It said the move is in line with the practices of pay TV operators worldwide and part of its overall strategy to pave the way for the introduction of new content. StarHub will make the changes on April 30. The channels will be grouped according to genres: 100 – International/Ethnic/Free-To-Air, 200 – Sports, 300 – Kids, 400 – Education/Lifestyle, 500 – Entertainment, 600 – Movies, 700 – News, 800 – Chinese and Other Applications (Playin’ TV, Interactive TV, KaraOK!) It said the new three-digit numbering system will give viewers greater convenience in locating channels of their favourite content genres. To help subscribes identify the new channel numbers, StarHub will offer a three-day free preview of all StarHub TV channels for its customers starting April 30.
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