Ten Sports will show the ICC’s weekly cricket show, ICC Cricket world in the Indian sub-continent and Middle East. The half hour magazine show, produced by international sports agency Sportsbrand on behalf of the ICC is already distributed worldwide, but will now also be seen in prime time every week on the Ten Sports channels. The show gives access behind the scenes of the biggest ICC events as well highlights, features and news from the cricket world. The new agreement will also see Ten Sports contribute some of its own cricket content to the production.