Michael McKay, President active TV BITWORLD won mainly because of the concept, their use of interactivity. Speaking for myself, it was where they were going as a format that was more cutting edge that interested me, not so much the creative execution. The fact that it had been produced was not a factor in my judging – it was the exploration of interactivity and the Internet. For Wagging Tales, there was too much emphasis on the training of the dogs which might not make great TV. It needs kids with good background stories, maybe troubled kids, for more of a human interest angle. The Peacemakers, if not for the interactivity of BITWORLD, would have been my favourite, while Date my Sister??!! possibly borrowed too many aspects from other reality shows. Memory Unlimit pitched in four minutes rather than the allotted five – I think everyone learnt a lot from seeing that pitch. As fellow judge (FremantleMedia’s) Patrick Schult said at the time, it might have been fun for the Judges to have played the game and actually experienced it. It showed the tremendous pressure the pitchers are under, especially in front of an audience and such a high-powered panel. Competitions like Format Superpitch are very good for the industry, it’s good to encourage new companies – overall I was surprised at the experience of the contestants as I was expecting it to be entry level, I was very pleasantly surprised. Avi Armoza, Founder Armoza Formats I was impressed with the level of creativity and the effort put into the pitching process. As part of the event, I would recommend coordinating a preliminary seminar on ‘How to Pitch’. Wagging Tales, sorry I don’t like dogs; Memory Unlimit was a good premise and a good presentation – but the name needs work; BITWORLD – I like the cross-platform element; The Peacemakers – limited audience potential. Date my Sister??!! – cute idea, with a very clear name, and a good pitch. We would definitely consider offering a sponsorship of an internship or a commitment to help develop a Superpitch winner. We would be happy to bring our international experience and marketing expertise to help develop and adapt Asian formats for the international market. (On Format Superpitch as a whole) I think you need to be clear about your target audience. Is it networks? Or independent producers or creative teams? Reaching a decision will require a different approach to the event. If it’s broadcasters bringing formats, it should be more in the form of a competition and they should come to us after they have a season on the air. If a broadcaster believes in a format he has the ability to produce it and put it on air – this is the stage when it’s ready for competition. The pitching event is more suitable for various producers and creators that need the exposure and the feedback. They are judged not by their caonnections, but solely on the level of the idea and the pitch. Here, the prize should be a development deal with a distributor or broadcaster and we would be happy to contribute to that prize.