Hong Kong – FOX International Channels (FIC) has appointed M&C Saatchi to implement an aggressive regional marketing campaign designed to engage its expanding Asian trade community of pay TV platform operators, advertisers and media agencies. Launched at the end of February, M&C Saatchi has developed a series of sophisticated marketing collaterals resembling the jigsaw concept to highlight the content, reach, and impact of Asia’s largest international broadcaster and advertising network. FIC’s associated advertising platform, FOX ONE STOP MEDIA represents 28 premium international channel brands that reach more than 500 million cumulative subscribers in Asia and more than a billion cumulative subscribers globally. Marketers leverage this diversity locally through FOX ONE STOP MEDIA’s 10 Asian offices to efficiently reach their precise target audience.