Mumbai – Amar Tidke has joined INX Media as head of programming where he will be responsible for driving the creative and programming functions of Bollywood music channel – 9XM. Tidke has extensive experience in Media, covering the domains of print, online, television, radio, and mobile. Prior to joining INX Media, Tidke was heading programming for Fever 104 FM in Mumbai. He has worked with youth channels for TV and has also written for the Indian Express and the Afternoon Dispatch & Courier.