Singapore/Amsterdam – FCCE’s Films & Stars Asia was officially introduced to the Asian markets at the Asia Television Forum (ATF) content market, where it was available for pre-sale pending its early 2010 release. The program can be seen as the Asia specific version of FCCE’s flagship program Films & Stars, currently on air weekly in 73 countries worldwide. FCCE Asia Pacific’s MD, Ian A. Jones said, “Our key initiative this ATF is the launch of the new Films & Stars Asia entertainment program. Also part of our developing entertainment platform in the Asian region are Red Carpet movie premiere events, engaging consumers across media platforms, providing a spectrum of opportunities to interact with audiences. This is all founded in FCCE’s vision of a cross-medial ‘hub and spoke’ approach where each platform, such as: the new Films & Stars Asia program, a movie premiere event and an online community all work in synergy, creating a truly innovative and successful dynamic.”