Singapore – BBC World News announced a new sponsorship deal for its flagship business programme for the Asia-Pacific region, Asia Business Report. IT specialist Datacraft will sponsor the programme for the next three months, beginning this week. The sponsorship package includes 10″ break bumper executions, alongside sponsored trailers and spot ads for the brand. Asia Business Report is BBC World News’ live daily business programme, broadcast to audiences across Asia. It is the channel’s first show dedicated exclusively to business news in the region. Produced close to Singapore’s financial district, the programme offers viewers the latest business, economic, share and market news from Asia, with a mixture of studio and filmed reports.There are four live editions of the 15-minute programme every Monday to Friday, at the start of the working day in the region. A one-minute update on the market indices in Asia follows every edition of the programme.
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