Singapore – The 10th anniversary edition of the Asia Television Forum (ATF), being held 2-4 December 2009 at the Suntec Convention Centre, Singapore this year welcomes new sellers Discovery and Turner alongside returning exhibitors including CBS Studios and Lionsgate. Nine pavilions from Canada, France, Malaysia, Italy, Singapore, Spain, South Korea and Taiwan will also be featured, marking a new milestone. The three-day event will include an exhibition, conferences and networking activities that bring together over 700 participating companies from more than 50 countries. ATF has evolved into a must-attend market and has expanded in tandem with Asia’s growing importance on the world’s content stage. An intimate hotel format market for its first eight editions, ATF was expanded to an exhibition format in 2008. With branded formats making big headway in Asia, the ATF Conference will dedicate its second day to a Focus on Formats, organised by Television Asia Plus. Rob Clark, Global Head of Entertainment, FremantleMedia, will be the keynote speaker followed by a panel of speakers including broadcasters SET India, GMA Networks Philippines, RCTI Indonesia and Turner Entertainment Networks Asia. Other panellists include senior executives from 2waytraffic, activeTV, Armoza Formats, BBC Worldwide Asia, Endemol Group, ITV Studios, MDec, Samuel Seow Law Corporation and Televisa Internacional. The Format Superpitch will feature six Asian producers pitching their format ideas. In addition to formats, topics addressing content distribution on cross platforms will also be covered. The Centre for Content Protection will host ‘The Digital Future Series – The Role of Music in Film and TV’ to address new opportunities for music content. The Future of Television Content’ on Day 3 will discuss how the industry can monetize content via digital channels. Confirmed buying companies at ATF include Amuse Soft Entertainment Inc (Japan), Asia Television (Hong Kong S.A.R.), Bangkok Entertainment (Thailand), Hanaro- Broadband Media (Korea), KBS (Korea), MediaCorp (Singapore), Metropolitan TV (Malaysia), Mongol TV (Mongolia), MyTV (Cambodia), Natseven TV (Malaysia), NBC Universal Global Networks (Singapore), PCCW (Hong Kong S.A.R.), Singapore Telecommunications (Singapore), SPE Networks Asia (Singapore), StarHub (Singapore), Thai Public Broadcasting Service (Thailand), The Walt Disney Company (Southeast Asia) (Singapore), Taiwan Television Enterprise, LTD. (Taiwan), Trans World Associates Inc (Japan), TVBI (Hong Kong S.A.R.), Viacom 18 Media (India), YOYO TV (Taiwan) and many others.