Beijing – Discovery Networks Asia-Pacific announced Snow Beer’s sponsorship of the hit series Man Vs Wild. The announcement was made at a press conference in Beijing, at which Bear Grylls – host of the Man Vs Wild series – shared in person his experiences filming in China’s vast and varied terrain. Grylls just completed filming the episode which was shot in China’s Hainan province. The episode is scheduled to premiere internationally on Discovery Channel early next year as part of season four. This is the fifth partnership between Discovery and Snow Beer. The sponsorship kicks off with the premiere of the first season of Man Vs Wild in China, and continues through to March 2010. Man Vs Wild currently airs on the Discovery Channel block on 27 provincial or municipal TV stations in China.
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