Cyberjaya – The Prime Minister of Malaysia Datuk Seri Najib Tun Razak led the MSC Malaysia creative multimedia trade and investment mission to MIPCOM 2009, in Palais des Festivals, Cannes, France on October 5. The mission is aimed at enhancing economic relations in the creative industry sector between Malaysia and other participating global digital content companies from all over the world who have gathered in Cannes for the MIPCOM 2009. Multimedia Development Corporation (MDeC), the government agency spearheading Malaysia’s information communication technology (ICT) initiative will assist and support 11 creative multimedia companies for this trade mission. The companies are expected to firm up contracts and deals valued at approximately RM 264.37 mil (USD 75.53), over the next 12 to 24 months. The Malaysian delegation include world class Malaysian companies such as Animasia Studio, Backbone Entertainment, Cartoon4Kids, Enershia, Inspidea, Shock3D, Young Jump, Juitaviden, Astro Entertainment, Peppermint Productions, Bill Adam Associates, Les Copaque, Purple Houz, Primeworks Studios and KRU Studios.