Singapore – ESPN & STAR Sports has launched its new on-air presentation across its networks. This extensive exercise includes rebranding STAR Sports, developed with an aim to keep the brand fresh and relevant to young and diverse demographics; and launching the new presentation for both ESPN & STAR Sports, conceptualized and developed to portray the dynamism of sports as communicated by these two strong and unique brands in their own signature style. The new presentation incorporates bold colour palates, vibrant motifs and features on-air talents from each network underscoring the brand personalities of each channel. In addition, all five editions of SportsCenter across Asia gets a fresh new look as the region’s most popular sports news programme begins its broadcast with a fresh and dynamic graphic presentation package. The new look reflects the premium appeal and international image of SportsCenter as it continues to bring the best sports news and editorial presentation from across the world to millions of viewers in Asia.