Burbank, CA – Comcast International Media Group (CIMG) has signed a deal with Computer Applications Development, Inc. (CAD), a leading developer of software solutions for media companies, providing the new rights management system MediaRights to the company’s sales and business operations teams. MediaRights is a web-based, modular designed system that manages the entire sales process from beginning to end. It allows distributors, producers and licensors to create rights, run availabilities, generate and manage sales orders, set payment terms, define contract terms, service materials, generate catalogs and view accounting reports. CAD won this contract after a competitive RFP process, and has finalized phase one of implementation of the new system. Roll out of MediaRights’ latest version, 10.0, is set for October 2009, prior to MIPCOM.