Livermore, CA/Hong Kong – STAR announced the launch of four additional South Asian channels on Comcast’s California Bay Area cable platform. The four channels, STAR ONE (Hindi entertainment), STAR India NEWS (Hindi News), STAR India GOLD (Bollywood films) and VIJAY (Tamil Entertainment) compliment STAR India PLUS (India’s leading Hindi general entertainment channel), which has been available on the platform since December 2008. The launch represents the first time that a South Asian news channel (STAR India NEWS) has ever been carried by a US cable platform. VIJAY, Star’s Tamil entertainment channel will also be the first Tamil language channel to be launched on US cable.