Singapore – SingTel announced the 19 August launch of Li, Asia’s first regional lifestyle HD channel. The channel – available on mio TV Channel 22, will feature programming across five core programming pillars – Food, Home, Wellness, Travel and Style. The launch of this channel marks Li’s debut in the market, and mio TV’s high-definition platform in Singapore was chosen as its launch pad. A channel created in Asia by Asians, Li aims to provide the best and most relevant lifestyle content, entertainment that truly reflects their interests. The channel targets the urban affluent Asian who has a cosmopolitan outlook, is well-travelled, an avid trend seeker and is passionate about work and play. Subscription to the channel costs S$12.84/month or S$10.70/month on a 12-monthly basis.