Singapore – BBC World News announced a new sponsorship package with Skye Bank, which will become the headline sponsor of a new programme on the channel, Africa Business Report. The new series, which will begin transmitting at the end of August, will focus on business across the African continent, examining the people, businesses and products at the forefront of business, as well as the issues, challenges and opportunities for companies trading there. Further details of the show will be announced closer to the date of transmission. Based in Nigeria, Skye Bank PLC has 250 branches and around 6,000 employees. The sponsorship package will include idents around the programme itself, as well as a range of advertising, online executions on the Africa Business Report series website, and in-branch collateral.
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