Hong Kong – Nielsen Online has been selected by tvb.com as the broadcaster’s partner for in-depth tracking and analysis of more than a hundred tvb.com channels. With this partnership, Nielsen will focus its web analytics and research efforts on TVB’s internet site to define the changing attitudes and behavior of their online audience. As of March 2009, tvb.com had recorded 3.3 millions unique visitors to its site as well as 68 million page impressions, an increase of 30 and 20 percent respectively when compared to traffic before MyTV launched in November 2008.