Paris – Sir Martin Sorrell, CEO of the advertising and marketing communications giant WPP Group, will give a keynote speech at MIPTV 2009 on the theme, ‘What screens will they watch – and what will be on them?’. Other ad industry keynote speakers include Chuck Porter, chairman of Crispin Porter + Bogusky MDC Partners, and Christophe Lambert, co-founder of the Blue agency, who will participate in a day dedicated to branded content and creativity on 31 March 2009. MIPTV runs in Cannes from 30 March to 3 April 2009.