Singapore – Following the launch of the MDA-ScreenWest Cross-Media Development Initiative earlier in October this year, the two agencies announced the first two cross-media projects that will receive funding for further development. Off the Wall from ZacToons (Western Australia) and Scrawl Studios (Singapore), along with Origami Samurai by Vue DC (Western Australia) and Sitting In Pictures (Singapore), are the first two cross-media projects selected, and will be awarded a grant of up to US$30,000 each in development funding through the initiative. Each project will involve development of content to be commercialised beyond television, in other media like publishing, and for online and mobile distribution. This offers the opportunity for the content to enjoy a wide reach. The successful recipients were announced at the 2008 Asia Media Festival Country Showcase by ScreenWest chief executive Ian Booth, and are leading the way for further co-production projects between Singapore and Western Australia. Applications for the second round of the MDA-ScreenWest Cross-Media Development Initiative will be announced in 2009.