Singapore – HBO Asia recently concluded its I ♥ Flight of the Conchords Trailer Contest, which boasted many firsts – it was its first time leveraging the highly popular video sharing website YouTube for its first user-generated online video contest; the first time user content was aired on the HBO channel in Asia; as well as the first time HBO Asia tried its hand at blogging and engaging the blogging community. In conjunction with the premiere of the HBO Original Series, Flight of the Conchords, HBO Asia conceptualized the I ♥ Flight of the Conchords Trailer Contest where fans of the series were encouraged to submit their very own original home video via YouTube to promote the series. The contest was promoted on-air and through various means, including HBO Asia’s Flight of the Conchords Facebook fan page specifically targeted at fans of the series, as well as a blog on the Flight of the Conchords microsite (http://www.hboasia.com/blog/fotc/) maintained by an HBO Asia employee who blogs in her personal capacity. HBO Asia also established contact with bloggers for the very first time, with an event where key bloggers in Singapore were invited to tour the HBO Asia office and preview a few episodes of Flight of the Conchords. There were a total of 36 entries over the ten week-long contest held from 28 August to 5 November, with entries from Singapore, Philippines, Taiwan, Indonesia, Thailand, Malaysia and Vietnam. Rajoo Nagaraj from Singapore caught the judges’ eyes with a video of two teenage girls dressed up as ‘grannies’, performing a self-written rap about Bret and Jemaine, the duo that make up the Flight of the Conchords band. Alberto Monteras II from the Philippines won praise from all the judges for his artistic video which captured the process of making an elaborate paper-craft tribute to the Conchords. The final winner was Stanley Chen from Taiwan, whose video cheekily demonstrates what happens if one does not tune in to Flight of the Conchords on HBO.