Hong Kong – FOX International Channels (FIC) and CJ Media have decided to deepen their existing partnership by entering a joint venture to launch tvN Asia – a pan-Asian version of Korea’s leading entertainment channel – by the end of 2008. tvN Asia promises to add an exciting, new flavor to FIC Asia’s existing bouquet of channels. tvN is the highest rated General Entertainment channel in Korea with a distribution of more than 14 million households. More than 80 percent of the programming on tvN is either self-produced or fully commissioned by CJ Media, and as a result tvN owns all rights to these contents including formats, non-linear (VOD, SVO, FOD) and mobile. The channel offers exclusive, self produced drama, variety, reality & lifestyle programs. FIC operates 25 channels in the Asia-Pacific & Middle East region under the various FOX Entertainment and National Geographic brands (including FOX, FOXCrime, FX, FOXLife, FOX Movies, National Geographic Channel, Nat Geo Wild, Nat Geo Adventure, Nat Geo Music, Nat Geo HD and Baby TV). In the region, FIC has offices in Hong Kong, Seoul, Tokyo, Shanghai, Beijing, Taipei, Singapore, Bangkok, Delhi, Mumbai, Dubai, Cairo and Sydney. tvN Asia, slated for launch by end 2008, will carry programming targeted at Korean entertainment lovers looking to extend their Korean television experience beyond the traditional, terrestrial content and also offer viewers in other parts of Asia an opportunity to experience Korean popular culture. The line-up will include original Korean dramas, never-seen-before reality shows, daily Korean entertainment news, all-original Korean TV movies, etc. The channel is expected to carry local language versioning for key markets in the form of subtitling and/or dubbing. FIC and CJ Media are currently partners in Korea on the National Geographic Channel business. tvN Asia is the second JV between the parties.